The Streetwear market makes up one of the most fragmented, but also one of the
most dynamic sectors of the apparel industry, with products aimed at young men,
women, teens and tweens. There is a large intersection of sportswear, which
includes: streetwear, leisurewear and fitness clothing. These categories are
increasingly blurring lines between them, making them overlap and obscure them
behind general groupings. However, this segment is a vital part of the American
dream of individuality and is the pulse of the US fashion community. This
category is especially important to the male demographic and teenage
communities. Collectively, they are steadily obscuring the difference between
sports apparel, fitness clothing and casual activewear in America.
Streetwear market can be defined as fast fashion apparel that is derived
from skateboard apparel with an influence of hip-hop music and rappers, and
later adopted as urbanwear. The market is tightly knotted with other fashion
siblings such as hip-hop, urban fashion, skate, snowboard apparel and casual
fashion market, making it very difficult to differentiate and
segregate.
Though the apparel sector has been struggling, one area of
growth is the streetwear genre. Five years ago this was only a
half-billion-dollar [segment of the] industry, it only hit the $1 billion mark
four years ago. Since then this unstoppable area has an approximate market share
of $68 billion dollars (shared with activewear) and is still growing.
Published
September 2012
Publisher
WeConnectFashion
Markets
mens womens childrens
Region
USA
SKU: INFST0000937
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